Ever wonder why a new law practice ranks higher than your practice of twenty years in the community? Why is it that if you have a high Avvo or other lawyer directory ranking, your firm does not show well in Google and Yahoo?
In the online world, the clients voice is weighted no differently than professional, peer evaluations. Loyal clients have the power to generate new referrals, craft a brand image, inspire loyalty and counter negative sentiment through blogging, reviewing and social media.
Video is becoming a must have for all law firms. Video engages, differentiates, initiates relationships and builds credibility. Video is becoming a cross-platform, premium marketing asset with the evolution to smart-phones and now Google TV.
Authority is “in the eyes of the beholder” on Google and Yahoo/Bing. A blog, ezine articles, press releases and a published book, are all powerful authority builders as well as superb search optimization strategies.
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